Why getting smaller could be the next big thing.
At first glance, the idea of virtual trade shows seems entirely at odds with a company like ours with decades of experience building bespoke and off the shelf physical structures for live events.
When the unexpected (and uncontrollable) happens, how would you react? Would you sink? Let the current take you? Or would you somehow find a way to make it to shore?
Social distancing and trade show booths might seem utterly incompatible. But smart design and engineering plus some insightful visitor psychology can offer post-lockdown exhibitors a remarkably wide spectrum of options.
When we attended the StorePoint Fashion Event 2020 in New Orleans – one of our favorite cities – it was buzzing with bright-eyed enthusiasm for the opportunities ahead. Shortly afterward, nature threw its cruel curve ball. Has all that passion melted away? Or could it spark a new era in store?
In the trade show world, dealing with challenges is second nature. But very occasionally those challenges can take on a whole new magnitude.
Talk to us today to find out how we can support you with your exhibit or event, ensuring a memorable and impactful brand experience.
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