New York International Auto Show


The agency’s challenge was to preserve the high-end visual aesthetic and brand integrity of previous Bentley show stands at a lower cost. Our solution for the back wall included SEG – photo-printed fabric stretched over a rentable borderless frame system to appear continuous. Invisibly jointed laminate flooring completed the seamless look. Our lightweight scheme not only maintained the marque’s luxury image, it achieved heavyweight savings.

New York, USA
Build, Engineering, Installation