Diesel is an innovative international lifestyle company, producing a wide-ranging collection of jeans, clothing and accessories. It is a true alternative to the established luxury market, often producing thought invoking campaigns which allows it to stand out from the rest. Diesel’s exhibition booth in the annual Tax Free World Association show can be viewed above. No stones were left unturned in the production of the booth as CDI were given the intricate designs of the booth from Diesel. What we thought was impossible to produce initially, especially with the complicated walls, took rounds of discussions internally amongst the experienced project managers to finally come up with a solution which yielded our customer’s satisfaction.