Build, Engineering, Installation

New York International Auto Show

Bentley

New York, USA

Build, Engineering, Installation

The agency’s challenge was to preserve the high-end visual aesthetic and brand integrity of previous Bentley show stands at a lower cost. Our solution for the back wall included SEG – photo-printed fabric stretched over a rentable borderless frame system to appear continuous. Invisibly jointed laminate flooring completed the seamless look. Our lightweight scheme not only maintained the marque’s luxury image, it achieved heavyweight savings.

A New Angle

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Uplifting Stand Design

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