It’s become the word of the year in the trade show and exhibitions industry and it’s completely transforming the way exhibiting businesses think about one of their most trusted sales and marketing channels.
With optimism creeping back, exhibitors face yet another challenge – getting match-fit to resume the new-style event circuit. Here are some top tips to pump up those trade show muscles.
Your existing booth has been gathering cobwebs for over a year now* and you’re wondering whether to begin testing the live event circuit. So where do you start to restart?
The Exhibitor Appointed Contractor Association (EACA) is the trade show and events industry association dedicated to “raising the level of service excellence on the show floor.”
With forty years in carpentry and prestigious exhibition projects, Peter’s seen it all, built it all and has definitely earned the tee-shirt. He also races sailboats, windsurfs and rides a Harley.
In this final entry on our Zen garden inspired booth design, we describe how its digitally simulated photorealistic lighting can be translated into real life.
When it comes to events, there is one that leaves the others marvelling in its jingly wake and brings joy to millions every year. But how’s it done?
In our corrugated cardboard Zen garden, nothing conjures tranquility quite like a family of gently-browsing quadrupeds – plus some well-placed sittables from which to observe them.
This extract from our Zen-inspired creative design exercise is all about the hardscape. From naturalistic rounded river rocks to geometric mountain ranges – all appearances are proudly deceptive.
Our creative design exercise, inspired by the forms found in Zen temple gardens, features the use of recyclable materials and construction methods that gently challenge convention…
