For those of us who don’t always have time to keep up with tech trends, here’s a rundown of the most event-elevating immersives and how best to evaluate them.
While given an undisputed boost by the recent cataclysm, the good news is that high-quality hybrid events make sound business sense even in less turbulent times. So, you may ask, what is a Hybrid event?
It’s become the word of the year in the trade show and exhibitions industry and it’s completely transforming the way exhibiting businesses think about one of their most trusted sales and marketing channels.
Your existing booth has been gathering cobwebs for over a year now* and you’re wondering whether to begin testing the live event circuit. So where do you start to restart?
With forty years in carpentry and prestigious exhibition projects, Peter’s seen it all, built it all and has definitely earned the tee-shirt. He also races sailboats, windsurfs and rides a Harley.
In this final entry on our Zen garden inspired booth design, we describe how its digitally simulated photorealistic lighting can be translated into real life.
When it comes to events, there is one that leaves the others marvelling in its jingly wake and brings joy to millions every year. But how’s it done?
This extract from our Zen-inspired creative design exercise is all about the hardscape. From naturalistic rounded river rocks to geometric mountain ranges – all appearances are proudly deceptive.
Conjure up the calming vision of a Zen meditation garden: exquisite planting, trees and rocks, raked pebble ripple-ponds, perhaps a wandering deer or two. Now imagine it all in corrugated fiberboard…
With its list of top brands including most of the Haute Horlogerie ‘royalty’, what could possibly go wrong for the annual Baselworld trade show?
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