Watering Makes Waves Worldwide

Mathew Hance

Ziggity, expert manufacturers of poultry watering systems based in Middlebury, Indiana, are using CDI World’s international reach to extend their US show success across the globe.   

Rob Steiner, Ziggity’s Director of International Sales, explains the company’s business model and how the relationship with CDI World grew. “We sell through a global network of authorized distributors who then market, sell and service our systems to their local end-user customers. Our products are designed to achieve a return on investment for poultry producers by maximizing bird, litter and system performance.

“Ziggity first worked with CDI World USA in 2018 when we debuted a brand-new booth concept at the International Production & Processing Expo in Atlanta, Georgia. We received many compliments on the booth design, fit and finish and overall quality workmanship – this elevated our image in the marketplace.

“In 2022, CDI USA built a new standalone drinker system display for us that complemented our show booth. This new display allowed our Sales Team to engage with visitors and tell a compelling story about Ziggity’s watering concepts. It was by far the best trade show investment we’ve ever made – and our most successful show ever.

“We wanted to replicate this success at our other trade shows around the world and CDI World UK was a perfect partner for our attendance at VIV Europe 2022 in Utrecht, Netherlands. Mathew Hance’s team collaborated closely with their colleagues at CDI World USA and they delivered a new booth design that was unique but also in harmony with our show booth branding in the USA. Most important, it enabled our Sales Team to have another incredibly successful show.

“In a nutshell, I can say that working with CDI World was seamless. At all points in the process, I always felt confident in CDI’s ability to understand our needs and to help us tell a story to the visitors that came to our booth. I can highly recommend working with CDI World and its partner entities.”

With the company’s next overseas show exhibiting at VIV Asia in Bangkok, Ziggity’s international profile is set to grow even further.       

Above are pictures of CDI World UK & Europe install for client Ziggity for VIV Europe 2022 in Utrecht, Netherlands.

Above are pictures of CDI World USA set up in 2022, and proved to be the most successful show ever for Ziggity.

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